Ad extensions essentially is Google's way of giving you additional real estate on your Search ads allowing you to flaunt your business in other means to potential clients. It's been found they don't only increase the visibility of our search ads, but they increase click-through-rates to your website - meaning a better return-on-investment. There is no additional cost for using ad extensions, your ads will continue at the usual cost-per-click basis. Ad extensions include:
1) CALL EXTENSIONS: Encourage calls to your business by showing your phone number on your ad, making it easy for people to call you on the go.
2) CALLOUT EXTENSIONS: An additional descriptive text associated with your ad to help people learn more about what you have to offer.
3) LOCATIONS EXTENSIONS: Show your business address, phone number, and a map marker with your ad text.
4) REVIEW EXTENSIONS: Showcase positive, third-party reviews from reputable sources.
5) SITELINK EXTENSIONS: Add links to specific pages on your website to help navigate people to find what they’re looking for.
6) APPS EXTENSIONS: A link below your ad text that sends people to the app store or a link to begin downloading your company app.