As many of you may know by now, there was a recent buzz surrounding the up date to Googles Search algorithm, which was set to put more emphasis on mobile friendly sites.
So what actually happened following the update?
While there has not been a doomsday impact like some suggested, strong evidence has come in showing that up to 5% of results on mobile differed from desktop searches.
The update does not necessarily mean websites will completely drop off because they are not mobile friendly e.g. a small business may still be a relevant search but lack the resources to add mobile friendliness.
It is however, a small indication of bigger changes further changes down the track, as more websites integrate mobile friendliness into their website.
For more insight, check out this recent webmasters hangout, where Google's John Mueller weighed in on the update.
About Michael Verghios
Michael is a Director at Nimbull, a Digital Marketing Agency that “modestly” proclaims:
WE DO SEARCH MARKETING FOR SEARCH ENGINES.
WE DO SOCIAL FOR THE BIGGEST SOCIAL EVENTS.
WE BRING COMMERCE TO THE BIGGEST E-COMMERCE SITES.
WE'RE A BIG DEAL TO THE BIGGEST DEAL SITES.