Nimbull is very grateful for having the opportunity to co present "360 Digital Marketing. How One Channel Fuels the Next", together with one of our favourite clients on stage - Kopi Nadarajah from HealthcareLink.com.au. During the 30 minute slot, we covered real world examples of how to use fast moving data between channels to power your entire program. It delved deeply into why a multichannel digital marketing campaign is the only way to ensure you are active at all stages of the consumer journey. Link to presentation: http://www.slideshare.net/Nimbull/360-digital-marketing-nimbull We received lots of positive feedback from other delegates, and thoroughly enjoyed other speeches in the "collecting" track.
Notably, these included:
Australia Post - "we blew everything up 3 years ago, now we actually listen to consumers"
Cancer Council and SOAP - they are making great inroads in stopping sun damage and melanomas through their Gen X/Y focused "pretty shady campaign".
Ozforex - "search powers everything". Their company growth follows search investment in a linear fashion.
Here are some more photos from ad:tech day 1